Hierarchy of Digital Marketing Team with Job Roles [The Perfect Team]

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The digital marketing field is booming! It’s dynamic and vast. This is why digital marketing field has a great number of job roles. Every job role plays an important role in developing actionable strategies for a brand/company to grow.

The types of people that are the roots of digital marketing are the creatives, the relationship builders, the analyzers, and the strategists. These kinds of people hold several job roles in the digital marketing space including marketing campaigns designing, maintaining, content supplying, social media managing, generating leads, conversions, and so on.

Digital marketing is for those who are creative and passionate. They make use of their skills and develop a full-proof effective and proven strategy for a company to drive traffic and hence desired results.

As per the recent report by UPC, 59% of the businesses plan to hire digital professionals after 18-24 months. Here, the obstacle is, to find the perfect team of digital professionals with limited time and resource.

From my prior experience of years, I’ve identified some of the most valuable skill-sets that make up a perfect digital team of your dream, that can help you skyrocket your business. If you have a low budget, don’t worry, you opt not to hire them all at once, just identify first, which skills your team is missing, then hire accordingly.

In simple terms, I’ll say that you can hire two or more instead of all, that can handle your business and would be able to grow your business. A number of successful businesses have applied the exact same strategy.

At first, I’ll list the skills within a person required in your digital marketing team and then I’ll list the job roles and responsibilities do they have in a perfect digital team.

Here we go with the kind of person that are required in our digital marketing team:

1. The Creatives

Creative digital marketers are responsible for reaching out to people in an effective manner, their intended job role is to convert visitors into customers. They’re mainly focused on customer experience.

The creatives help the team in website graphics, colors, social media content, and posts. They play more with texts, images, and ideas. They brainstorm the problems to find an effective solution. Their main aim is to convince people to purchase your product or services and convert them into regular customers.

Essential for: Planning and implementing creative campaigns, Generating new and innovative concepts, Build brand awareness, etc.

Traditional Jobs: Copywriter, Graphic Designer, Advertising Executive, etc.

Digital Jobs: Digital designer, Content marketer, Online Campaign Manager, Email Marketer, Social Media Marketer, etc.

2. The Relationship Builder

In this modern age, while every person has thousands of choices, building a relationship is far more important than anything else. It’s your relationship with your customer who can convince him/her to come back to you.

Therefore, it is required for a perfect digital marketing team to have a relationship builder who can build relationships with influencers and with people having a huge fan base. I don’t think, I need to mention, how this is going to help you in your business. You’re smart enough!

Where relationship builder can help you? They can play a great role in event planning, making networks, inbound marketing, and also in bringing useful contacts to you.

They can help you out with social media management with their nature of building relationships.

Essential for: Protecting your brand’s public reputation, Building key client and customer relationships, Increasing your brand’s visibility and reach.

Traditional jobs: PR Executive, Public Affair Consultant, etc.

Digital jobs: Social media marketer, Inbound marketer, Digital PR executive, etc.

3. The Analyzer

Analyzer helps in great decision making by their measured approach. When creatives come up with an innovative idea, the analyzer does their homework on that idea and concludes what can be done next. Will it work for us? or not?

The main job of the analyzer is to understand and interpret data and then share a broader theme with the team. They could be problem solvers and also can help the strategist in a plan and optimizing the cost of the company.

Their main objective is to make the required calculations in order to generate leads and leave a great impression of the brand in people lives using stats, presentations, logic, and facts.

Essential for: Tracking ROI (Return of Investment), Measuring and monitoring progress, setting realistic goals, generating leads.

Traditional jobs: Business analyst, Marketing manager, etc.

Digital jobs: Acquisition Specialist, CRM Data analyst, Analytics specialist, PPC Analyst, Email marketer, etc.

4. The Strategist

The strategist is great for planning and organizing. They are the building blocks in the making of great project managers and excellent leaders. A strategist can coordinate with everyone in the team, (s)he is a strategist who guides a project from the very starting to completion.

They help the company in cost optimization and meet the expected results. They manage people and other team members with impressive presentation skills. Their main aim is to set a marketing strategy for a company and instruct the team members.

Essential for: Budgeting, managing projects and people, Planning and directing marketing strategy, setting realistic goals, getting things done, problem-solving.

Traditional jobs: Marketing director, Project manager, Marketing executive, etc.

Digital jobs: Digital strategy planner, Digital marketing manager, SEO strategist, etc.

Now, when you know what kind of people are required in a digital marketing team, let me list 10 must have digital marketing roles and responsibilities in a digital team:

1. Digital Marketing Executive

Salary: Ranging from 12K to 40K per month.

A digital marketing executive is responsible for diving into online marketing strategies for the company. They plan and implement marketing campaigns; they maintain and supply the website’s content. Here is a list of digital marketing executives’ roles and responsibilities:

• Develop and manage digital marketing campaigns
• Manage the organization’s website
• Optimize content for the website and social media platforms like Facebook, Twitter, Instagram, LinkedIn, etc.
• Track the website traffic flow and provide internal reports regularly
• Fix any error in online content and arrange webinars and webcasts
• Attend networking events and product launches.
• Identify new digital marketing trends and ensure that the brand is in front of industry developments.
• Work on SEO of the website pages.
• Edit and post content, videos, podcasts, and audio content on online sites.
• Promote the company’s product and services in the digital space.
• Execute social media efforts to improve KPIs, likes, shares, tweets, etc.
• Creating and executing SMS, and email-based marketing campaigns.

2. Digital Marketing Manager

Salary: 55K-60K Average Salary per month.

The major role of digital marketing manager is to get the word about the company’s brand in digital space. Here is a list of digital marketing roles and responsibilities of digital marketing manager:

• Develop, implement, and manage marketing campaigns that promote the products and services of a company.
• Enhance brand awareness in the digital space.
• Drive website traffic and acquire leads.
• Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.

3. Search Engine Optimizer – SEO Executive

Salary: 15K-18K Average Salary per month.

The fundamental duty of an SEO Executive or SEO specialist is to rank the website on Google & SERP and drive organic traffic to the website. Here are the digital marketing roles and responsibilities of an SEO executive:

• Conduct on-site and off-site analysis of clients in various industries.
• Compile performances report using Google Analytics program.
• Keep attention to the updates of Google’s Algorithm.
• Contribute to the company’s blog for on-page and off-page optimization.
• Conduct keyword research according to the latest keyword research strategies.

4. Social Media Marketing Expert

Salary: 40K Average Salary per month.

The primary role of a social media marketing expert is to increase the revenue of the company by generating sales using social media platforms. Their main task is to grow a company’s online and social media presence, interact with the targeted audience, keep the audience up to date with interesting and engaging content. Here are the digital marketing roles and responsibilities of a social media marketing expert:

• Create a social media marketing strategy and campaign by creating the content idea, budget planning, and implementation schedules.
• Promote the brand’s products and services on various social media channels.
• Build a social media marketing strategy and execute it through competitive and audience research.
• Optimize company pages with each social media platform to increase the company’s social content visibility.
• Achieve audience engagement, website traffic, and revenue by exploiting all digital marketing aspects of social media marketing roadmap.

5. Digital Marketing Copywriter

Salary: Ranging from 16K to 60K per month

The primary job role of a copywriter is to help digital content writer and social media marketer to alter their content with some words promoting a brand/product/service. Copywriter makes content even better in the context of a company. Here are few job digital marketing roles and responsibilities of a digital copywriter:

• Tailor the content and style of writing assignments according to their purpose like sell or inform.
• Understand the target audience because content writing is not for clients. It’s for the readers. So, a copywriter should understand the interests of the target audience.
• Work with a different team to ensure quality results and quality visual elements of the web page complementing the words.
• Identifying interesting and fresh angles every time for an article.
• Write for blogs, web pages, social media, ebooks, slogans, and video script.
• Assist with the business pitches to win new clients and projects.
• Provide digital contents such as video, infographics, and images, etc.

6. Conversion Rate Optimizer

Salary: [—–]

This is something most crucial job role in a digital marketing team. The fundamental role is to generate leads and conversions using some strategies. Here are the digital marketing roles and responsibilities of a conversion rate optimizer:

• A/B Testing, measure the performance of CTAs and improve conversion rate consistently.
• Optimize the marketing conversion paths.
• Optimize lead-to-customer conversion rate.
• Managing and optimizing CTAs, landing pages, and lead generation forms.
• Collaboration with each team responsible for social media posts, email, and blogging to optimize each conversion path.
• Increase the marketing funnel efficiencies.
• Increase qualified marketing leads and conversion rates for the sales team.

7. Search Engine Specialist/Marketer – SEM Specialist

Salary: Ranging from 10K to 40K per month

This is not mandatory for small businesses; a digital marketing manager can also play the role of SEM specialist in a small company. But, if you have a big company, you need to have a dedicated search engine marketing specialist. Here’s what SEM Specialist do:

• Achieve maximum ROI in paid search campaigns by collecting and analyzing data, and identifying trends and insights.
• Track, report, and analyze website analytics, and PPC campaigns.
• Optimize the landing pages of paid search engine marketing campaigns.
• Research and analyze advertising links of the competitors.
• Manage the expense and budget of campaigns, and estimate monthly costs.
• In-depth website analysis.

8. Inbound Marketing Manager

Salary: Ranging from 25K to 80K per month

The main job role of inbound marketing manager is to attract traffic and convert that traffic into leads and customers. Here are the digital marketing roles and responsibilities of an Inbound marketing manager:

• Build and manage rich contents like blog posts, eBooks, webinars, whitepapers, infographics, reports, etc. which attracts qualified traffic.
• Optimize lead nurturing process and marketing automation through content, social channels, and email.
• Propose new and improved ideas on inbound marketing campaigns.
• Create, manage, and execute multi-channel marketing campaigns leveraging inbound marketing, SEO, email, mail campaigns, and events to drive customer acquisition.

9. Content Marketing Manager

Salary: Ranging from 50K to 150K per month

The main job role of content marketing manager is to create content and promote that created content. Their main tasks are managing the blog, marketing campaigns, guest blogging for blog promotion, ebook publications, email communications, the outreach process, video marketing, infographics marketing, etc. Here are the digital marketing roles and responsibilities of content marketing manager:

• Create, edit and improve the content that the audience is looking for and optimize the path to conversion.
• Deliver effective editorial plan and content marketing strategy to meet the business objectives. Editorial requirements include basic SEO understanding, content development, categorization and structure, distribution and management.
• Measure and optimize on a regular basis to drive traffic, engagement, and leads.
• Integrate content programs with brand campaigns to drive the demand for the brand.
• Develop an editorial calendar.
• Receive customer feedback and generate ideas to increase customer engagement.
• Analyze web traffic metrics.

10. Analytics Manager

Salary: 140K Average Salary per month.

The main role of Analytics manager is to implement the tools and strategies to convert the raw data into something valuable. Here are the digital marketing roles and responsibilities of an Analytics Manager:

• Understand the business objectives and needs.
• Develop the right strategies for effective data analysis and reporting.
• Define the metrics and relevant data sources of the company.
• Select, configure, and implement analytical solutions.
• Lead and develop a data analysts’ team.
• Extract reports from multiple sources like IT, operations and customer feedback.
• Transform the raw data into actionable business insights through statistics and data models.
• Present the analytical findings to senior management.

Final Words to Conclude

Digital marketing space is expanding day by day and hence the job opportunities. I’ve tried to cover almost every question you may have in building a perfect team of digital professionals.

There are a number of job roles and kinds of people required in order to make up a perfect digital marketing team that can help a brand to stand out from the crowd.

If you still have any query, feel free to ask, I’d be more than happy to hear from your side. Do let me know about this blog post in the comment section, I read every comment. Thanks! stay tuned.